Sentiment Based Marketing
Build Smarter Campaigns
Choosing different media, messaging and offers for customers based on how they feel results in better campaign ROI, higher engagement, improved customer retention and more brand loyalty.
Howling Reviews provides the tools to quickly analyse sentiment, and store or export that data to any platform that needs it.
Create multi-stage marketing
automation based on sentiment
A campaign can be as simple as an SMS request for feedback, but when you need a little more, we’ve got that covered too. The campaign builder lets you quickly create multi-stage campaigns that work differently for customers at different ends of the satisfaction scale.
Need to automatically send a buy one get one free offer by SMS to your promoters, 3 days after their purchase? No problem.
Want a “Sorry we messed up, here’s the personal cell number of your store manager” 4 email autoresponder sequence to go out to upset customers only, immediately after their bad experience? We’ve got you there too.
Businesses and Brands use Howling Reviews to
Create better messaging
Drive brand loyalty and increase the frequency of purchase for customers that are already ‘fans’. Increase customer retention and reduce churn for those who are indifferent or dissatisfied.
Increase customer retention
With accurate real time data on who the most likely customers to never return are, businesses can prioritize and allocate resources where they’re needed the most.
Create referral programs
Identify brand ambassadors for customer development, feedback and testimonials for social proof.